Further Guidelines for Coaches at The Company School
12. As the coach, your reputation depends on your student succeeding and their clients being happy:
- Mutual success. The success and satisfaction of students and their clients contribute to the coach’s professional reputation.
13. If the student doesn’t get paid, you don’t get paid:
- Shared success. Coaches are aligned with the success of their students, emphasizing a collaborative approach to achieving payment milestones.
14. As a professional coach, you can’t do this for free; you do have to get paid:
- Value your expertise. Coaches provide valuable guidance and should be compensated for their professional services.
15. If actively helping and hosting, 20% of any job minus costs is fair payment:
- Fair compensation. A transparent payment structure ensures that coaches are fairly compensated for actively contributing to projects.
16. As a coach, it’s up to you how you reinvest in your team:
- Strategic decisions. Coaches have the flexibility to reinvest in their teams according to their strategic goals and growth plans.
17. Your goal as a coach is to grow your team to be as large and ambitious as you can:
- Foster ambition. Coaches aim to cultivate large, ambitious teams, maximizing the potential for success and growth.
18. You must be willing to train as many people as possible in the roles of the sales and software development life cycle:
- Knowledge dissemination. Coaches prioritize training in sales and software development, sharing expertise to empower students with a comprehensive skill set.
19. Encourage your students to recruit PMs, copywriters, graphics designers, coders, or salespeople to fill out their team:
- Diverse skill sets. Teams thrive with diverse talents. Coaches encourage students to recruit professionals to complement their skill sets.
20. There’s no limit to the size of the teams you coach because it’s your student’s money to distribute:
- Flexibility in team size. Coaches support teams of any size, allowing students to determine the team structure based on project requirements.
21. There’s no limit to what the team can get paid because it’s up to them to negotiate what they get paid:
- Negotiation empowerment. Teams have the autonomy to negotiate payment based on their skills and project requirements.
22. Your job as a coach is to teach them market rates and what it takes to demand them:
- Market education. Coaches provide valuable insights into market rates, empowering students to negotiate fair compensation for their services.
23. Focus on teamwork and collaboration and let the students determine what roles they best fit:
- Role autonomy. Coaches emphasize teamwork and collaboration, allowing students to discover and excel in roles that align with their strengths.
24. Be aggressive in getting students placed as FTEs somewhere as soon as they are capable:
- Career progression. Coaches actively support students in securing full-time employment opportunities as soon as they demonstrate capability.
25. Encourage them to continue to work and better themselves, take care of their customers, and grow on their own:
- Continuous growth. Coaches inspire students to pursue continuous improvement, customer care, and independent professional growth.