1. It’s the student’s responsibility to find the client; you can offer leads and ideas:
- Foster independence. Encourage students to take the lead in client acquisition while providing support and guidance.
2. It’s the student’s account to keep, service, and support; you are there to teach them how to do that:
- Empower ownership. Students are responsible for managing their accounts, while coaches play a pivotal role in teaching the necessary skills for account maintenance and support.
3. Always make it clear you work for your student, and your student works for their clients:
- Establish clear roles. Clarify the professional relationship: coaches work in support of students, and students provide services to their clients.
4. If meeting your student’s clients, be there to demonstrate and explain, not to perform or promise to do for the student:
- Showcase expertise. Coaches should demonstrate skills and provide explanations, avoiding commitments that the student should fulfill independently.
5. Encourage your students to meet and communicate with their clients directly but facilitate that communication:
- Strengthen client relationships. Facilitate direct communication between students and clients, promoting a collaborative environment while offering guidance when needed.
6. Never be more than a CC on emails from your student’s clients or sales support on a call:
- Maintain a supportive role. Coaches should be kept informed but avoid taking a forefront position in client communications.
7. Try not to meet with your student’s clients in person, only via hangout as a way of introduction to the program:
- Embrace virtual collaboration. Use online platforms for introductions to the program, minimizing in-person meetings with student clients.
8. Encourage students to meet with their clients in person and learn as much as possible about their client’s business:
- Facilitate learning experiences. Advocate for student-client interactions to enhance understanding and provide valuable insights into the client’s business.
9. As sales support, don’t let the student commit to something they couldn’t teach themselves on their own:
- Set realistic expectations. Coaches should guide students in making commitments aligned with their capabilities, ensuring sustainable and independent learning.
10. The student gets paid to do the work through your company; they pay you to host, support, teach, and foster:
- Establish a reciprocal relationship. Emphasize the exchange of services: students are compensated for their work, while coaches are compensated for their role in hosting, supporting, teaching, and fostering growth.
11. Do as little of the work as possible but be aggressive in teaching them what to do:
- Promote self-sufficiency. Encourage students to take the lead in their tasks while coaches focus on teaching and guiding, fostering independent skills development.